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John Lounsbury is a
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Daily Earnings Surprise Summary: EPS Mostly Up, Sales Mostly Down [View article]
Good research. The implication is that earnings are improving through cost cutting rather than sales increases. This has limits. While there may be a large increases in earnings from increasing sales continuing over long periods of time, there are limits to how much cost cutting can be done over time.
Sales improvements must start soon to support future earnings improvements. Cost cutting beyond a certain point will further reduce future sales.
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