John G. Singer is Managing Director of Blue Spoon Consulting, a strategy innovation consultancy to industry and governments worldwide. Before launching Blue Spoon, John spent nearly 20 years as a senior principal with IMS Health, and as an executive manager with the world's leading marketing networks (Omnicom and Interpublic Group). His clients have included Pfizer, Johnson & Johnson, Merck, Schering-Plough, Roche Diagnostics, GlaxoSmithKline, Bristol-Myers Squibb, 3M, Perkin-Elmer, Hewlett-Packard, and C.R. Bard, among many others. John has been a guest speaker on system-level competition at leading organizations and schools of business, including the RAND Corporation and Cambridge University, and is an adjunct professor on strategy and innovation at ESCP Europe in Paris and McGill University in Montreal. His thinking and ideas on strategy and innovation have been published in some of the most influential media in the world, including MIT Sloan Management Review and The Wall Street Journal.