Julian Ivan-Alexander

Apple's Corporate Miscues May Tarnish Its Image

The difference between Microsoft products and Apple products: most people are forced to use Microsoft products because its the only choice they're given, either at school, at work, orbecause they've just never used a Mac and don't realise there are alternatives.

However, people who use Apple products have chosen them. That goes for iPods, and Macs. Using an Apple product is a choice, a decisive act expressing your desire and personal preference to buy something different. Thus, it isn't Apple who are arrogant. It is Microsoft. Apple's customers are choosing to buy their products. Most Microsoft customers just don't know any better. With the iPod, the same holds true: there are hundreds of competing (often cheaper) personal media players. You don't have to buy an iPod, and you don't have to use iTunes. These things are choices. Apple are giving consumers what they want. Microsoft are just serving bad food to diners who don't know any better.