Julian Ivan-Alexander

Emotion: The Enemy of Every Investor

The iPhone is the most talked about CE item in years - since the iPod in fact.

Which company produces both? Apple.

AAPL is growing earnings by 40% YoY yet trades with a fPE of under 30. And that's BEFORE factoring in the iPhone, and its impact, together with subscriber revenues, which could further grow earnings by 20-30% ON THEIR OWN.

You want to bet against that success? Because I don't.

I think you're letting your emotions cloud your judgement, Mr Sullivan - exactly what you're accusing AAPL investors of doing. If you chose to look at what people are buying, its Apple products. Just because you can't see the appeal doesn't make everyone else wrong - it makes you wrong. Don't let your dislike of the company, its stock, and its products cloud your judgement - you're taking a negative bias on AAPL because you're getting, oh, shall way say, a little to emotionally attached to your arguments.

Good luck with your AAPL short - you're going to need it.