CoolcatReport.com Publisher Kevin Kennedy, a veteran of more than 20 years in newspaper journalism and the former mayor of his hometown, was used to trying to find answers to vexing questions when he began working to solve one of the biggest mysteries of all in the mid-1990s: what makes stocks go up in price? Kennedy wondered: Was there a way for the average weekend warrior with a real job to cut the roughly 30,000 stocks and mutual funds down to a much smaller number that could then be examined more closely without studying stocks for hours and hours each day? Early on in his quest, Kennedy was introduced to the ideas of William O'Neil, the publisher of Investors Business Daily and author of "How to Make Money in Stocks," in which he details his CANSLIM approach to investing. As a numbers junkie, Kennedy found the statistics in IBD fascinating and set out to work on developing statistical ideas that could produce winners. Kennedy found the CANSLIM approach wanting in some respects, but relied heavily on its basic tenets of investing during strong market conditions and using research to isolate the characteristics found in winning stocks. Kennedy tested and refined his ideas on Internet investment message boards before launching the Coolcat Explosive Small Cap Growth Stock Report in October 1997. Success came quickly. The Hulbert Financial Digest, the most prestigious independent watchdog of investment newsletters for more than 25 years, added the Coolcat Report to the list of more than 150 newsletters it tracks in December 1998. Since then, the newsletter has delivered market-beating performance in both bull and bear markets while helping experienced and novice investors alike in all 50 states and more than 40 countries profit from many of the market’s biggest winning stocks. The newsletter was ranked No. 3 by Hulbert in 1999 with a 151.2% gain, then finished No. 1 in 2001 with a gain of 77.7%. The Nasdaq, meanwhile, was deep in the middle of its worst bear market ever and fell 21.1% in 2001. The newsletter's portfolios posted an 82.5% gain in 2003 and entered 2014 with an overall gain of 556.9%, according to The Hulbert Financial Digest, the leading investment newsletter watchdog. The newsletter's average annual gain of 13.3% ranks No. 2 among all newsletters and is almost 8% above the annual gain of the average newsletter monitored by HFD in that 15-year period. It’s no wonder MarketWatch has called Kennedy “the pre-eminent stock picker of the moment” and “an investment newsletter superstar.” Gushed Kiplinger's Personal Finance: "Kevin Kennedy's stock picks have produced torrid gains. ... Kennedy has proven deft at charting the sometimes bizarre and counterintuitive ebbs, flows and crosscurrents in one of the market's most volatile corners: small-company growth stocks." The investment newsletter includes two model portfolios with buy and sell signals and focuses on top-performing microcap and small cap stocks with a market cap of less than $1 billion that have the characteristics found in past major market winners. Among the criteria Kennedy uses to identify leading stocks in the report are new 52-week price highs, high relative strength and increasing volume. The newsletter uses market timing and money management strategies to let profits run and cut losses. Kennedy also publishes The Coolcat ETF & Fidelity Select Report, The Coolcat Technology Plus Report and The Coolcat Total Stock Market Report. CoolcatReport.com newsletters have been featured in Forbes/Forbes.com, Barron's, The Wall Street Journal, Investor's Business Daily, Kiplinger's Personal Finance, MSN Money, MarketWatch, SmartMoney.com, Seeking Alpha and SmallCapInvestor.com as well as newspapers throughout the U.S. Kennedy has appeared on The Nightly Business Report, Wall Street Week with Fortune and American Scene Radio and has also presented seminars at major investment conferences such as The Money Show in San Francisco, Las Vegas and Orlando.