Kevin Mahn

heritage is being one of the nation's leading independent specialists in municipal bonds for individual investors, but we offer a full suite of equity and fixed-income products and services including wealth management.

based on core equity exposure; others, such as leveraged or inverse ETFs, are used to improve portfolio risk-adjusted performance. As such, we must be aware that while ETFs may continue to offer the market valuable investment opportunities, just like with other financial products there are also distinct risks associated with these investments that need to be fully understood. “What are they?” “How can they be used?” and “What do we need to know to protect ourselves before we invest?” are only a few of the many questions answered by this book. To effectively wade into ETFs’ increasing complexity, this book opts for a multi-author approach. Gathering many experts gives the reader the benefit of exposure to all aspects of ETF features and use. Never before has this many expert opinions on ETFs been collected in one place. This book incorporates practitioners’ perspectives on the challenges facing ETF investors as well as their insights on building ETF portfolios using the latest investment trends and strategies. Topics covered range from the established to the most recent cutting-edge work, making this book a must-have, not only for professionals wanting to brush up on the fundamentals of ETFs, but also for those who are more advanced in their use of these financial products and are looking for an edge in an increasingly competitive market.