Kris Tuttle

Zix Launches E-Prescribing Business

It's an interesting little story. One fly in the ointment is that these small offices lack the infrastructure and expertise to support mobile wireless devices which are the front end of the system. This creates a little bit of a chicken/egg issue. If ZIX steps in to solve it their business shifts and maybe so do margins. Maybe they can partner with someone like BestBuy/Geeksquad or Cisco.

The other issue is the company has a checkered past and several pending class-action suits regarding the whole issue of penetrating these small offices. In sum the problem is harder to solve than it appears and the opportunity may demand the resources of a bigger company.