Kris Tuttle

Dell Gets Ready for a Comeback - Barron's

Dell should be preparing for a comeback but it's not yet clear how they are going to get there. I agree with some of the other comments that they need to address quality and branding issues even in their core market. Fast and cheap is something everyone expects and mostly gets delivered.

They are at a critical juncture though. As companies like HP and Apple get stronger it's harder for Dell to find breathing room. Although Dell has made some moves it's still largely defined by the past.

I think Windows 7 may help put a little wind behind their business for a change but with that they need to chart a faster course than their competition, something they haven't done in some time.