Kris Tuttle

Apple Dropped the Ball on an NFL Deal

AppleTV is only marginally useful as it stands. A deal like the NFL one for content would certainly drive many more sales. I for one would sign up for it and I think there are at least a million others in similar situations that would too.

"Sports" are surely not a niche. Things like the NFL and World Cup are gigantic, compelling consumer content categories that people will make major changes for. Apple TV needs some of that from somewhere. There's not much there now.