Leonard the Monkey

U.S. Cigarette Sales Volume: Fitch Sees Drastic Decline

MO is going to be hammered by lower cost competitors as people trade down.

Look at how much money they made on their lower priced brands... it was a negative number.

People will still smoke and chew - but less people will do it, people will do less of it, people will trade down to cheaper brands, more people will turn to the untaxed black market for tobacco.

MO had one hell of run, now it is slowly dying.

I'm a very light smoker.

If MO can get back to $20 I think it would be a great short.