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Seeing how the company's brand sell at a lower price then the major name brand competitors, revenue might not be an extremely accurate measure either when you have $1700 42" Sony Bravia XBR's and $800 42" Olevias .
Feb 21 15:27 pm
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All Comments by Loren Paz »Syntax-Brillian Losing North American Market Share [View article]
No one is certain about the product mix for BRLC except the company itself. However, ASP was around $550 last quarter. I don't expect it to dramatically increase to something like $1,000 for their fiscal second quarter. Most of the retailers selling Olevias like K-Mart, Target, Sears, Circuit City don't carry units larger then 42" in their stores.
The loss leader used by Target and maybe K-Mart on black firday was a 37" Oleiva I believe. Those 65" tvs were availible in small quantities at Costco's and Sam Clubs. I don't think 65" TVs accounted for a large portion of their product mix. A 65" TV isn't the preffered size yet since they cost around $3,500-$4,000. This holiday season 42"/50" seemed to be more popular. And at lower end stores like K-Mart / Target / Wal-Mart 37" seemed a little more prevelent.