Mark Evans is a principal with ME Consulting, a social media and content consultancy that provides companies, including many start-ups, with strategic and tactical services to create and deliver compelling stories to a variety of audiences. For more information on ME Consulting, visit markevans.ca. Before starting ME Consulting, Mark worked with three Internet start-ups - PlanetEye, b5media and Blanketware. He also spent more than 10 years as a technology reporter with two of Canada's national newspapers, the Globe & Mail and National Post. Mark is also one of the co-organizers of mesh, Canada's leading Web conference.