Ask most anyone what comes to mind when mentioning Colombia, and they will likely respond cocaine trafficking, Pablo Escobar, Guerilla rebels, and rampant violence and kidnappings. But times have changed.

In business since 1916 when it was a Coney Island nickel stand, Nathan's Famous (NATH) is virtually synonymous with quality, all beef hot dogs and its annual 4^th of July hot dog eating contest. Nathan's history is commonly mentioned in fast food historical timelines - along the likes of McDonalds and Wendy’s – and featured in TV programs like The History Channel’s American Eats: History on a Bun.

Attesting to the chain’s brand loyalty, a Google search will return articles like Nathan’s Hot Dogs Stand the Test of Time, Everybody Comes to Nathan’s and other tribute pages where long-timers tell of their nostalgic, mouth watering experiences at the chain (and make you want to hunt down the nearest location). Nathan’s well stocked condiment bar reminds of being at the ball game, with their own brand of spicy mustard and high quality sauerkraut. Nathan's is also known for it's delicious krinkle-cut fries, which, I must say, perfectly complements the dog.

On Procter and Gamble’s (PG) most recent conference call, CEO AG Lafley made a simple yet powerful comment on the recession-proof nature of their products:

Virtually everything we sell is not discretionary…you have to go to the bathroom. You have to get up in the morning and brush your teeth. You’ve got to shower. You’ve got to shave ... you’ve got to wash your clothes.