Matthew Rossi's  Instablog

MarketDNA Research Alert

Buy: Equity – AVY – Avery Dennison Corp., - $39.50
Buy: Derivatives – AVYBG, AVYBH - Jan 35 & Jan 40 Calls
Equity Target: $42.50
Potential Event: Unknown inefficiency in dissemination of information.
Risks: Medium.

Investors,

We are seeing multiple indications of a potential upward movement for AVY, Avery Dennison Corporation from our proprietary investment program and believe AVY will move up to $42.50 within the next month. Avery Dennison Corporation produces pressure-sensitive materials, office products, tickets, tags, labels, and other converted products. It has three segments: Pressure-Sensitive Materials, Retail Information Services, and Office and Consumer Products. Pressure-Sensitive Materials segment offers pressure-sensitive materials, including papers, plastic films, metal foils, and fabrics to label printers and converters; graphic products to the architectural, commercial sign, and digital printing markets; durable cast and reflective films to the construction, automotive, fleet transportation markets; scrim-reinforced vinyl material for banner sign applications; reflective films for traffic and safety applications; and acrylic polymer adhesives and protective coatings. Retail Information Services segment provides price marking and brand identification products, including woven and printed labels, graphic and barcode tags, price tickets, carton labels, RFID tags, barcode printers, molded plastic fastening and application devices, and security management products for retailers, apparel manufacturers, distributors, and industrial customers. Office and Consumer Products segment provides printable media and other products, such as copiers, ink-jet and laser printer labels and cards, related computer software, and index products; and organization, filing, and presentation products, such as binders, dividers, and sheet protectors. It also offers writing instruments, markers, adhesives, and specialty products. Avery Dennison also offers specialty tapes, engineered films, RFID inlays, and postage stamps. The company was formerly known as Avery International Corporation changed its name to Avery Dennison Corporation in 1990. Avery Dennison was founded in 1935 and is headquartered in Pasadena, California with additional offices in Brea and Westlake Village, California; Framingham, Massachusetts; Mentor, Ohio; Hong Kong and Kunshan, China; Leiden, the Netherlands; and Zug, Switzerland.

Currently trading at about $39.50, we believe, based on our proprietary program, an upward movement to $42.50+ within the next month is forthcoming. AVY trades on average 1,200,000 shares per day, and has traded up from $36.00 back in October.

We recommend buying the equity straight out between $38.00 and $39.50, If you like derivatives, we recommend the January 35 Calls. If you want to take additional risk/reward the January 40 Calls are also recommended.



ADDITIONAL METRICS:

RELATED COMPANIES:

FINANCIALS:

Good Luck Investing.

Visit us at http://www.MarketDNA.com

MarketDNA is a unique and very accurate proprietary research channel. MarketDNA uncovers trading which is occurring based on inefficiencies in dissemination of information, typically within fourteen days prior to an event occurring on the equity. MarketDNA provides our clients with actionable opportunity based intelligence and a suite of ala carte custom research solutions, all with exceptional track records and value.

IMPORTANT DISCLOSURES 
The distribution of this information has been made to a select group of which every effort has been made to disseminate the information to everyone at the same time. The information contained herein, including any expression of opinion, has been obtained from, or is based upon, sources believed by us to be reliable, but is not guaranteed as to accuracy or completeness.  This is not intended to be an offer to buy or sell or a solicitation of the securities, if any, referred to herein. Our firm and/or its officers and employees from time to time have a position in one or more of the securities mentioned herein. SJL Capital LLC does not trade on recommended equities based on MarketDNA research for 15 minutes after release of the distributed email alert.  The information and opinions in this report were prepared by MarketDNA and obtained from sources believed to be reliable. MarketDNA in no way guarantees the accuracy or completeness of such information. This report has been prepared for informational purposes only and was issued by MarketDNA for distribution to our market professional, institutional investor & individual customers. Nothing in this report constitutes investment, legal, accounting or tax advice or a representation that any investment or strategy is suitable or appropriate to your individual circumstances, nor does this constitute a personal recommendation to you. Opinions expressed are subject to change without notice and past performance is no guarantee of future result.

Matthew Rossi

Managing Partner, Chief Research Officer
MarketDNA Investment Newsletter - A product of SJL Capital LLC

admin@marketdna.com

 www.marketdna.com

MarketDNA CLOSE Alert

Buy: Equity - SNE – Sony Corp., - $29.05
Buy: Derivatives – SNEAY, SNEAF - Jan 27.5 & Jan 30 Calls
Equity Target: $30.50
Potential Event: Unknown inefficiency in dissemination of information.
Risks: Medium.

Investors,

SNE has hit and exceeded our target price of $30.50 and we will take the profits and close out our alert with a nice 5% return on the stock and a 45% return on the January 27.5 call & 117% on the January 30 call. If you want to stay in for additional returns we highly suggested hedging your gains with put options.

As always we will also continue to bring you timely actionable trading alerts based on our proprietary investment program.

Good Luck Investing.

MarketDNA is a unique and very accurate proprietary research channel. MarketDNA uncovers trading which is occurring based on inefficiencies in dissemination of information, typically within fourteen days prior to an event occurring on the equity. MarketDNA provides our clients with actionable opportunity based intelligence and a suite of ala carte custom research solutions, all with exceptional track records and value.

IMPORTANT DISCLOSURES 
The distribution of this information has been made to a select group of which every effort has been made to disseminate the information to everyone at the same time. The information contained herein, including any expression of opinion, has been obtained from, or is based upon, sources believed by us to be reliable, but is not guaranteed as to accuracy or completeness.  This is not intended to be an offer to buy or sell or a solicitation of the securities, if any, referred to herein. Our firm and/or its officers and employees from time to time have a position in one or more of the securities mentioned herein. SJL Capital LLC does not trade on recommended equities based on MarketDNA research for 15 minutes after release of the distributed email alert.  The information and opinions in this report were prepared by MarketDNA and obtained from sources believed to be reliable. MarketDNA in no way guarantees the accuracy or completeness of such information. This report has been prepared for informational purposes only and was issued by MarketDNA for distribution to our market professional, institutional investor & individual customers. Nothing in this report constitutes investment, legal, accounting or tax advice or a representation that any investment or strategy is suitable or appropriate to your individual circumstances, nor does this constitute a personal recommendation to you. Opinions expressed are subject to change without notice and past performance is no guarantee of future result.

Matthew Rossi

Managing Partner, Chief Research Officer
MarketDNA Investment Newsletter - A product of SJL Capital LLC

http://www.marketdna.com

admin@marketdna.com

MarketDNA Research Alert

Buy: Equity - SNE – Sony Corp., - $29.05
Buy: Derivatives – SNEAY, SNEAF - Jan 27.5 & Jan 30 Calls
Equity Target: $30.50
Potential Event: Unknown inefficiency in dissemination of information.
Risks: Medium.

Investors,

We are seeing multiple indications of a potential upward movement for SNE, Sony Corporation from our proprietary investment program and believe SNE will move up to $30.50 and then higher to its 52 week high of 52,82 within the next month. Sony Corporation, together with its subsidiaries, engages in the development, design, manufacture, and sale of electronic equipment, instruments, and devices for consumer and industrial markets in Japan, the United States, Europe, and internationally. The company's products include audio and video equipment, liquid crystal display televisions, personal computers, monitors, semiconductors, components, mobile phones, CDs, DVDs, and Blu-ray discs. It develops, produces, markets, and distributes home-use game consoles and software, such as PlayStation2, PlayStation Portable, and PLAYSTATION 3 hardware and related software. Sony Corporation also engages in the development, production, manufacture, marketing, distribution, and broadcasting of image-based software, including film, video, and television products. In addition, the company involves in motion picture, television, and home entertainment production, acquisition, and distribution; digital content creation and distribution; channel investments; studio facilities operation; entertainment products, services, and technologies development; and filmed entertainment distribution. Further, it engages in various financial service operations, such as insurance, banking, and leasing and credit financing. Additionally, Sony Corporation operates a network service business, an animation production and marketing business, and an advertising agency business. The company also operates a domestic recorded music business that produces recorded music and music videos through contracts with various artists in various musical genres; music publishing business to own and acquire rights to musical compositions; and So-net, an Internet-related service business. The company was formerly known as Tokyo Tsushin Kogyo Kabushiki Kaisha and changed its name to Sony Corporation in January 1958. Sony Corporation was founded in 1946 and is headquartered in Tokyo, Japan..

Currently trading at about $29.05, we believe, based on our proprietary program, an upward movement to $30.50+ within the next month is forthcoming. SNE trades on average 900,000 shares per day, although that has been down to 500,000 over the last 10 days, and has traded up from $27.00 back in October.

We recommend buying the equity straight out between $29.00 and $29.25, If you like derivatives, we recommend the January 27.5 Calls. If you want to take additional risk/reward the January 30 Calls are also recommended.

ADDITIONAL METRICS:

RELATED COMPANIES:

FINANCIALS:

Good Luck Investing.

 
Register for FREE - http://www.marketdna.com/FreeRegistrtation

MarketDNA is a unique and very accurate proprietary research channel. MarketDNA uncovers trading which is occurring based on inefficiencies in dissemination of information, typically within fourteen days prior to an event occurring on the equity. MarketDNA provides our clients with actionable opportunity based intelligence and a suite of ala carte custom research solutions, all with exceptional track records and value.

IMPORTANT DISCLOSURES 
The distribution of this information has been made to a select group of which every effort has been made to disseminate the information to everyone at the same time. The information contained herein, including any expression of opinion, has been obtained from, or is based upon, sources believed by us to be reliable, but is not guaranteed as to accuracy or completeness.  This is not intended to be an offer to buy or sell or a solicitation of the securities, if any, referred to herein. Our firm and/or its officers and employees from time to time have a position in one or more of the securities mentioned herein. SJL Capital LLC does not trade on recommended equities based on MarketDNA research for 30 minutes after release of the distributed email alert.  The information and opinions in this report were prepared by MarketDNA and obtained from sources believed to be reliable. MarketDNA in no way guarantees the accuracy or completeness of such information. This report has been prepared for informational purposes only and was issued by MarketDNA for distribution to our market professional, institutional investor & individual customers. Nothing in this report constitutes investment, legal, accounting or tax advice or a representation that any investment or strategy is suitable or appropriate to your individual circumstances, nor does this constitute a personal recommendation to you. Opinions expressed are subject to change without notice and past performance is no guarantee of future result.

Matthew Rossi

Managing Partner, Chief Research Officer
MarketDNA Investment Newsletter - A product of SJL Capital LLC

admin@marketdna.com