A few months ago, I wrote about how the number of flex-fuel cars was increasing in Brazil and sugar-cane ethanol has been a thriving industry for years, without causing damage to food production.

Fresh news related to the ethanol industry, both in the US and in Brazil, should point us to the direction where this industry will go in the coming years.

The year 2010 is packed with promises in the field of alternative fuel, more specifically - plug-in cars.

The most exciting promises seem to come from alternative groups, with names such as "Think Global" and "Project Better Place".

Earlier this year, Brazil announced that 85% of the new cars sold in 2007 in that country were flex-fuel. That brought the total number of flex-fuel cars in Brazilian roads to over 50%.

Last month, the Brazilian Association of Car Dealers issued its March 08 sales numbers: sales of flex-fuel cars increased by 26.7% compared to the same month last year. Of course, in order to support this great demand of flex-fuel cars, there must be a high-volume production of ethanol. Not just that, but an increasing volume land used for sugar-cane production.