Michael Church

Apple TV: A Device We Don't Need?

Could not agree more. At face it appears useless.

However, this is the same question i asked myself years ago regarding the ipod and itunes. Why pay when its free? Well that has answered itself now, and i use itunes exclusively. The key will be bringing in a slew of high quality content from all the networks. If that can be accomplished, then this Apple Tv is bigger than most expect. If i am Blockbuster, Netflix, or even comcast, i am very scared right now.

Frankly if apple can pull off bringing a ton of content online, then this news will trump the iphone and then some. Disney sees it. News Corp will likely see it as well. Will the other networks bite? It would mark the end of TV ads as we know it. So im sure it will be a battle. But it seems more a question of when than if...

The unbundling of video content is happening before our eyes. It will undoubtedly have major implications.