Akamai's $95M Bet on Better Ad Targeting [View article]
Keep in mind that AKAM has a lot of exposure to web retailers - something like 60 of the top 100 if my memory serves correctly, helping to keep those sites running properly during periods of heavy traffic. AKAM might be using Acerno as a way to increase ARPU by cross-selling.
Akamai's $95M Bet on Better Ad Targeting [View article]