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Apple's Gross Margin Explained:
The problem with many AAPL investors is that they think AAPL has the only gold mine in the world and an inexhaustible mine at that.
In reality, AAPL is in the consumer gadget business, a business that presents increasingly formidable challenges for early market leaders,
and mass marketers develop workarounds for the hoi polloi, such that what was once gold is now dross, and competition is now mainly on price
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