Mick Weinstein

Why Yahoo Finance is giving Google Finance a noogie

I think the main factor is 'status quo bias' (a force James Surowiecki refers to in his excellent recent piece on healthcare reform: www.newyorker.com/talk...). Many of us set up our portfolios on YF in the mid- to late-90s, when it was far and away the best site to do so, and it takes an awful lot to move your central news and data portal for your portfolio away from there, after that. It has incredible sticking power, like the bank where you do your checking. They need to really drop the ball badly, or face a categorically better competitor, to lose their top spot.