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Hanoch,
Jul 13 13:17 pm
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All Comments by Old Trader »Harley Buying Italian Motorcycle Maker [View article]
My guess is that HOG wanted to add another iconic brand to its portfolio. Although HOG is growing their sales overseas, the type of bikes Harley is noted for comprise a small segment of the overseas markets, given that most Europeans prefer their bikes to have more of a "sporting" pedigree. I'm guessing (don't know for a fact), that their "sports" brand (Buell) is regarded as more of an "oddity", than a true contender.
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