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Official Seeking Alpha profile of Infinit-O. We are an outsourcing company that boasts of a bespoke package of solutions tailored to your business. Learn more about us at
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  • Marketing: Utilization Of Outsourced Data And Research Services

    Outsourced data and research services can give marketing companies an advantage as soon as they need to modify and update their strategies and reach more customers. Marketers add valuable insight into customer decision-making and purchasing behavior through the collection and evaluation of data required for a successful strategy. Online marketing that includes electronic newsletters, search engine optimization, or social media can greatly benefit from research services. This means that data analytics, today, does not just help promotional campaigns and traditional advertising.

    Verify data that are needed to be analyzed

    Before creating a data analytics process for a client, the outsourced team members make an effort to comprehend the company's marketing tactics and business objectives. Researchers will see how data comes into play in fulfilling the company's marketing goals depending on the purposes for using outsourced research services. These purposes may include testing conversion channel effectiveness, improving customer contact, and acquiring insight into the competition. Then, the researchers will identify and verify what information to extract and how it will accomplish the goals of the client, keeping an eye out for trends and remembering the company's expectations for the future.

    Execute the analytics approach

    The outsourced data services provider takes the next step after identifying the role that data analytics play in a client's marketing strategy. That next step is to execute the analytics process. Research experts know that it is not enough to simply just collect data. It is a matter of testing it in actual situations with customers. By using diverse analytical models and tests such as A/B testing, to see which design changes yield the most positive results and reporting and analysis tools, researchers study the results and present them to the client and optimize its marketing.

    Observe and inform the results

    Data and research analysts give clients reports showing the results after the testing phase is over. The outsourced team can build up benchmarks and metrics of success for the client's marketing campaign through summarizing and monitoring the data found. For instance, data analysis reports for online marketing can include metrics like bounce rates, which allow marketers to see if customers are leaving a landing page before viewing other Web pages, or other statistics like click-through rates to determine whether customers clicked on links. Reports can inform online marketers if they need to refocus resources or change their strategy.

    With data analytics playing a vital role in marketing, outsourced data and research services can give marketing firms the insight necessary for successful campaigns.

    Aug 28 5:23 AM | Link | Comment!
  • American Banks Look To Outsourcing Companies To Free Up Resources

    In light of the recent economic ups and downs, businesses are having a more difficult time keeping up with all the work that needs to be completed while still keeping operational expenses relatively low. This can put them at a competitive disadvantage unless they employ solutions like a BPO company that allows them to scale back on internal operations and focus on streamlined processes.

    More companies are taking the initiative to employ these solutions, and outsourcing is enhancing practices for a growing number of industries. The most recent operations to take advantage of the need for finance and accounting services are American financial institutions that have trouble processing work with fewer resources.

    Banks outsource mortgage duties more frequently
    The Wall Street Journal reported that new regulatory and industry demands are making it difficult for banks in the United States to maintain timely processes, and as a result, they're now outsourcing the work associated with servicing mortgages and processing foreclosures. The Wall Street Journal cited data from HfS Research that indicated revenues from this type of work have doubled in some countries over the past several years. Thanks to more industry regulations in the U.S.and a significant number of foreclosures in recent years, this has been a trend that could continue to be prevalent.

    This has raised some concerns in the U.S., but the process has been touted by many industry executives who guarantee an outsourcing company won't be giving the final go-ahead when it comes to foreclosures. Rather, these companies put the necessary documents in order, review loan history and ensure lenders took the necessary steps to reduce monthly payment amounts so American banking professionals can sign off them in a more timely fashion. This frees up more time for bank employees and allows them to better allocate their time to more important or risky tasks.

    A growing trend
    The level of scrutiny new regulations require banks to comply with means there is an unprecedented amount of work for financial institutions, and much of it can't be effectively handled by current in-house teams. As a result, The Wall Street Journal reported it's estimated U.S. banks spend $150 million per year to outsource foreclosure reviews and loan modifications.

    Even if foreclosures slow in the coming months, these companies will still see business from U.S. banks in the form of mortgage originations, especially as the housing market picks up. This will only further the need for financial institutions to streamline current practices and shift some responsibilities to outsourcing companies.

    Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.

    Jul 23 6:53 AM | Link | Comment!
  • Healthcare Outsourcing Industry Expects Major Growth

    Healthcare outsourcing is quickly becoming one of the fastest-growing international industries.

    According to the Philippine Daily Inquirer, health care information management (HIM) outsourcing experienced the highest level of job creation in 2012 compared to other IT and BPO outsourcing industries. And even more growth is on the way.

    In the same article, Amy Remo reported that the HIM outsourcing industry can expect to add thousands of more jobs through 2016.

    So what explains such rapid growth?

    In reality, there are several factors contributing to the health care outsourcing industry's expansion, but chief among them is the new Patient Protection and Affordable Care Act in the U.S., otherwise known as the ACA. This health care legislation, which was signed into law in 2010 with subsequent portions becoming effective each year through 2020, seeks to significantly lower health care costs while increasing the efficiency of the entire system.

    Electronic medical records
    As a result, many American health care providers will be switching to electronic medical records in the coming years, which presents a unique opportunity for international organizations that specialize in IT outsourcing services for the health care industry.

    For example, many in the U.S. are looking to the Philippines for such expertise. In a press release, the Healthcare Information Management Outsourcing Association of the Philippines identified the country's unique position to handle the coming expansion of job opportunities.

    "The Philippines' competitive advantage in the growing healthcare outsourcing sector is built on the availability of talent pool, strong cultural affinity with the United States, and medical know-how that leads to good customer interaction skills and efficient delivery of niche services," the organization said.

    Electronic billing
    But in addition to electronic medical records, Frank Quinn at MedCity News said many care providers are also outsourcing efforts to convert to electronic billing systems that further contribute to the overall efficiency of the health care system.

    Revenue cycle management
    Similarly, a report published in June from Frost & Sullivan identified the concept of revenue cycle management (RCM) as another increasingly major point of focus for many health care providers. According to the report, RCM is a way for providers to maximize revenues from insurance companies and patients by streamlining the payment process. With new incentives to increase efficiency, many medical practices will soon need to re-engineer their entire RCM functions, which opens up further opportunities for outsourcing.

    Businesses that specialize in performing these three different aspects of health care delivery will have a unique advantage in the next several years as more and more providers outsource the complicated work of health care information management.

    Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.

    Jul 16 10:26 AM | Link | Comment!
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