Paul Hodges is a trusted advisor to many of the world's leading investors and companies. He publishes The pH Report, which focuses on the impact of the Great Unwinding of policymaker stimulus on world markets (http://internationalechem.com/the-ph-report). Paul is also co-author of the major new Study "Demand - the New Direction for Profit", which highlights how the ageing of the BabyBoomers is creating a paradigm shift in business models. Companies can no longer rely on previously successful 'build it, and they will come' supply-driven models, that assume demand will always catch up with new supply. He writes regularly for the Financial Times on these issues and has been widely recognised for forewarning of the 2008 financial crisis.
Peter Sainsbury is the founder of Materials Risk. Disillusioned by the focus of the mainstream press focusing just on commodity trading and investment, Peter decided to start Materials Risk to help actual commodity buyers as well as investors sift through the noise and discover issues important to them in an age in which commodity prices no longer just go in one direction.