Paul Hodges is a trusted advisor to many of the world's leading investors and companies. He publishes The pH Report, which focuses on the impact of the Great Unwinding of policymaker stimulus on world markets (http://internationalechem.com/the-ph-report). Paul is also co-author of the major new Study "Demand - the New Direction for Profit", which highlights how the ageing of the BabyBoomers is creating a paradigm shift in business models. Companies can no longer rely on previously successful 'build it, and they will come' supply-driven models, that assume demand will always catch up with new supply. He writes regularly for the Financial Times on these issues and has been widely recognised for forewarning of the 2008 financial crisis.