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Two Bright Spots in Economic Darkness: TD Ameritrade, Sears Holdings [View article]
They didn't work.
Many customers never followed through with the purchases and the merchandise often ended up 'stale' and 'out-of-season' once it was returned to stock.
Sears showed a drop of 12.8% in same store sales for December- hardly reason to cheer.
While EPS were pre-announced at better than expected numbers [from already decimated expectations], they were still horrible compared with all recent previous years for the Christmas seasons. They also excluded a number of significant items that are very real.
This was a clear case of Spin-101 to cause a short squeeze. It worked on Thursday but started to give back ground on Friday. SHLD has serious problems that cannot be solved by layaways.
Take the chance to get out now before the real shit hits the fan.