Seeking Alpha

Rafael Grillo  

ABOUT
Rafael A. Grillo is a marketing and brand strategy consultant with more than 20 years of international experience in the field. He is constantly gaining deep insights and understanding into the values, aspirations and lifestyle of different consumer segments, who ultimately determine what differentiates a good brand from a great brand. Through years of translating this insight into effective marketing strategies, Grillo has honed the skills and the sensitivity to recognize breakthrough products and the campaigns that will make consumers pay attention and ultimately, buy. Successful products are the key to profit growth. Profit growth translates into returns to investors. As an experienced investor, Grillo applies these ...More
SNAPSHOT
  • Description: Full-time Investor. Trading frequency: Weekly
  • Interests: Developed International Markets, Stocks - long, Stocks - short, Tech stocks
COMPANY
BRANDEAS BRANDEAS introduces a new, revolutionary concept in Brand and Marketing Strategy consulting. The access to sound ideas and concepts is not bound by physical constraints anymore. And great ideas can be generated in a matter of hours or days, not weeks. BRANDEAS is a small group of Brandistas: highly ...More
BLOG
Investing by Advertising I combine my expertise as a Marketing strategist and my passion as an investor to find the Companies that I think have "cracked the code" with consumers. Advertising does work. When I see a new product that fits relevant consumer trends, and that is supported with a campaign that I find particularly shrewd ...More
Book
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LATEST STOCKTALK more »
Google sell-off. Human resources is to Google what captal investment is to other companies. Just because GAAP it hits P&L. Buy. Apr 15, 2011