Rafael Grillo
Rafael Grillo
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Rafael Grillo
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ABOUT
Rafael A. Grillo is a marketing and brand strategy consultant with more than 20 years of international experience in the field. He is constantly gaining deep insights and understanding into the values, aspirations and lifestyle of different consumer segments, who ultimately determine what differentiates a good brand from a great brand. Through years of translating this insight into effective marketing strategies, Grillo has honed the skills and the sensitivity to recognize breakthrough products and the campaigns that will make consumers pay attention and ultimately, buy. Successful products are the key to profit growth. Profit growth translates into returns to investors. As an experienced investor, Grillo applies these ...More
same principles to identify the companies that represent the most attractive investment opportunities.
SNAPSHOT
- Description: Occasional investor. Trading frequency: Weekly
- Interests: Foreign stocks, Stocks - long, Stocks - short, Tech stocks
COMPANY
BRANDEAS
BRANDEAS introduces a new, revolutionary concept in Brand and Marketing Strategy consulting. The access to sound ideas and concepts is not bound by physical constraints anymore. And great ideas can be generated in a matter of hours or days, not weeks. BRANDEAS is a small group of Brandistas: highly ...More
experienced, creative strategists who can provide lateral thinking and sound concepts to clients all over the world based on virtual, low-cost, fast and focused consulting projects.
BLOG
Investing by Advertising
I combine my expertise as a Marketing strategist and my passion as an investor to find the Companies that I think have "cracked the code" with consumers. Advertising does work. When I see a new product that fits relevant consumer trends, and that is supported with a campaign that I find particularly shrewd ...More
and innovative, I know that Company is potentially a great investment.
One of the great investors of all times, Peter Lynch, recommends to "buy what you know". You watch TV, go to the supermarket and walk around everyday. Observe... look around: what you see can make you money in the stock market. Now, let's be clear: a Company is not good just because it advertises. What we have to look for is great products supported with -and enhanced by- great advertising. The principle is simple: if something is good enough to draw your interest, it will be of interest to millions of persons just like you.
It is my goal to share with the reader my findings in the world of marketing which I think will turn into great returns for investors.
Book
Currently, there are no book details for Rafael Grillo.
LATEST STOCKTALK
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Google sell-off. Human resources is to Google what captal investment is to other companies. Just because GAAP it hits P&L. Buy.
Apr 15, 2011
Latest Comments
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Latest comments on Rafael Grillo's Articles
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LATEST ARTICLES & INSTAPOSTS
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