Rafael Grillo

Starbucks Gets Re-Caffeinated - Barron's

We will have to see what the specific turnaround strategy is. However, I still believe that Starbucks responds to very fundamental pleasure needs of a new generation of consumers. Indulgence will not go away for them. More importantly, this quest for fulfillment and deeper satsifaction is global. I've stated repeatedly that SBUX real opportunity for growth is overseas. I am glad to see that addressed in Schultz turnaround strategy. I believe we will se SBUX in the upper 20's again.