Rafael Grillo

SanDisk: Flash Sales 'Soft' in April at Retail

Harari's comments come to no surprise. There is nothing new. Oil prices are making a dent in consumers' budgets, and not only through prices at the pump. These high costs are permeating throughout the whole system. So, yes, we shall see a few difficult quarters ahead of us, for Sandisk, Apple and any company that depends on the consumers' truly disposable income. But flash memory is here to stay (and thrive!), and Sandisk is well positioned to take full advantage of the forthcoming growth. I am not that concerned by the lower prices; that is the normal trend with any product that is becoming mainstream, and are accompanied by lower costs. Lower prices get compensated by the increase in memory demand created by more devices and hungrier applications. Who buys a digital camera today that is not at least 8 MP? Just for the kicks of it, check out this artcile www.news.com/2100-1040... written 8 years ago. If we keep our eyes beyond the current economic turmoil, this should be a great opportunity to load on the leader of a technological revolution.