Rafael A. Grillo is a marketing and brand strategy consultant with more than 20 years of international experience in the field. He is constantly gaining deep insights and understanding into the values, aspirations and lifestyle of different consumer segments, who ultimately determine what differentiates a good brand from a great brand. Through years of translating this insight into effective marketing strategies, Grillo has honed the skills and the sensitivity to recognize breakthrough products and the campaigns that will make consumers pay attention and ultimately, buy. Successful products are the key to profit growth. Profit growth translates into returns to investors. As an experienced investor, Grillo applies these same principles to identify the companies that represent the most attractive investment opportunities.