Richard Brubaker

Danone Gives Wahaha A Hard Trademark Lesson

Siwei,

Well written piece.

I myself am very surprised that Wahaha would have signed away their rights on the naming/ branding issue. It is something that I would have thought would have been a very hot issue when the contract was being negotiated. Did he really miss that?

This surely could become a lesson in reading the fine print, however I suspect that Danone is in a lose-lose position either way as Wahaha has already massed the employees against Danone and Danone would have a rough time managing that

Anyone remember the Red Star story in Mr. China?