From imaging the brains of investors to developing sentiment-based investment models, Dr. Peterson has emerged as an expert on the psychology of the financial markets. His firm MarketPsych Data (www.marketpsychdata.com) distributes sentiment and macro-economic indices derived from language analysis through Thomson Reuters. Through MarketPsych, LLC (www.marketpsych.com) he trains and coaches portfolio managers and traders to improve their decision making and performance. As portfolio manager for the outperforming MarketPsy Long-Short Fund LP from 2008-2010, he developed and deployed psychology-based quantitative models. In the educational field he has developed popular financial personality tests, published widely in academic journals including Games and Economic Behavior and Journal of Neuroscience, has written textbook chapters, and is an associate editor of the Journal of Behavioral Finance. His book, "Inside the Investor's Brain" (Wiley, 2007) was called "outstanding" and "a seminal text" by Barrons and was named one of the top financial books of 2007 by Kiplinger's. Dr. Peterson received cum laude Electrical Engineering (B.S.), Arts (B.A.), and Doctor of Medicine degrees (M.D.) from the University of Texas. He performed postdoctoral neuroeconomics research at Stanford University and is Board-certified in Psychiatry. He lives in the New York area with his family. He speaks and trains professionals globally on the topics of applied behavioral finance, improving investor and advisor performance, and predictive market modeling with sentiment analysis.