Rick Shea is President of Food Consultants a firm that specializes in marketing, strategy and sales programs for the CPG and grocery industries. Mr Shea has 20 + years of marketing experience as a VP of Marketing for large CPG companies (Kraft, Unilever, Entenmanns, Malt-O-Meal cereals) He has led the launch of top new products including DiGiorno pizza, Thomas fresh bagels, Entenmanns Little Bites and Boboli bread shells. Mr. Shea partners with his dad Richard Shea Sr. who is former President of Campbell Soup Intl. and CEO of Pepperidge Farm. Richard Shea Sr. has been widely credited with making a Gold Fish an iconic snack brand. Shea Food Consultants provide their expertise on all aspects of the supermarket industry to leading financial investment and private equity firms.They can be contacted at www.sheafoodconsultants.com or through Gerson Lehrman Group www.glgroup.com for individual consultations, speaking engagements or longer term strategy or marketing and sales development projects.