Robert Ivan

10 Ideas for Newspaper Survival

The Biggest Problem with these suggestions is that they are content ideas. Even if they succeed, there is no revenue model here.

Where is the revenue model?

Traditional newspapers relied on advertising, but advertising is being replaced by internet marketing. Why place a crummy $1800 ad in a paper or $1cpm on a general interest newspaper site when the business can create it's own website? A site which is freely listed and found via Google Maps, Yahoo Local, Yelp, Yellowpages.com, search engine searches, etc.

Newspaper need to remain relevant to readers as well as businesses in order to survive.

In all of the Tribune news, Detroit news, and now NYTimes news, I never hear of Strong revenue models being attempted. Instead we get completely useless features like an emailed e-edition. wow.

Point 9.Shake up leadership - touches on this, but no one is yet willing to attempt it in any meaningful way.