Roger Ehrenberg

Can Starbucks Remain a Success Story?

John, you clearly don't know me, my blog or my writings, because your analysis is so off base as to be laughable. I am massively pro-globalization, and, in fact, pro Starbucks. I have patronized them for years and know their culture and products very, very well. My post was about the worrisome impact of the erosion in culture on their long-term prospects. Joe is simply an example of a place that is laser-focused on the customer experience, something that Starbucks itself was focused on in its earlier days. Starbucks has a delicate balancing act - growing intelligently while not losing what made it an attractive and sought-after venue to begin with. And Howard Schultz himself agrees with me. So before you put forth your own agenda why don't you do a little homework before inferring mine. Because you're wrong.