Seth Berlin is Principal at Performance Thinking & Technologies (PTT). PTT is a consulting firm that focuses on operations, reporting, and risk management for hedge funds and investors. Seth has many years in the investment industry from an investment analyst, operational, and technology management perspective. He can be reached at www.p-t-t.com (http://www.p-t-t.com/) or at sberlin@p-t-t.com (mailto:sberlin@p-t-t.com).