Shaun Rein

domestic Chinese companies understand how to seize advantage of the fastest growing economy in the world with actionable initiatives. Our clients come from a variety of industries. We work with Fortune 500 and leading Chinese companies, private equity firms, SMEs, and hedge funds. Our analysts on the ground in China have expertise in the following industries: http://www.cmrconsulting.com.cn/services/marketresearch.html * Apparel * Chemicals * Consumer Electronics * Consumer Packaged Goods * Cosmetics and Beauty Care * Financial Services * Hedge Funds * Luxury Products * Media, Entertainment, and Tourism * Non-Profit and For-Profit Education * Private Equity * Retail * Technology We have functional expertise in: * Branding * Consumer Insights * E-Commerce * Marketing and Sales * M&A * Product Innovation * Strategy

But China is changing, and the glut of cheap labor that has made everyday low prices possible is drying up as Chinese seek not to make iPhones, but to buy them. Shaun Rein, Founder of the China Market Research Group, puts China's continuing transformation from producer to large-scale consumer - a process that is farther along than most economists think - under the microscope, examining eight megatrends that are catalyzing change in China and posing threats to Americans' consumption-driven way of life. Rein takes an engaging and informative approach to examining the extraordinary changes taking place across all levels of Chinese society, talking to everyone from Chinese billionaires and senior government officials to poor migrant workers and even prostitutes and drawing on personal stories and experiences from living in China since the 1990s as well as hard economic data. Each chapter focuses on a different aspect of China's transformation, from fast-improving Chinese companies to confident, optimistic Chinese women to the role of China's government, and at the end breaks down key lessons for readers to take away. The End of Cheap China shows: How rising labor and real estate costs are forcing manufacturers of cheap Chinese products to close, relocate, or move up the value stream How a restructuring economy moving away from exports to domestic consumption, and rising incomes will create opportunities for foreign brands to sell products in China rather than just producing there How Chinese consumption will build pressure on the global commodities markets, causing inflation and friction with other nations How China's economic transformation spells the end of cheap consumption for Americans China's days as a low cost production center are numbered. The End of Cheap China exposes the end of America's consumerist way of life and gives clear advice on how companies can succeed in the new world order.