Shelly Palmer is Managing Director of Advanced Media Ventures Group LLC and the author of Television Disrupted: The Transition from Network to Networked TV (2006, Focal Press). Shelly is also the president of the National Academy of Television Arts & Sciences, NY, vice-chairman of The National Academy of Media Arts & Sciences and oversees the Advanced Media Technology Emmy® Awards. You can read Shelly’s blog at ShellyPalmer.com (http://www.shellypalmer.com). He can be reached at shelly@palmer.net (mailto:shelly@palmer.net).