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Sherry Gil  

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  • Google Should Hit 90% Search Market Share [View article]
    If Microsoft acquired Yahoo I strongly doubt that Google would continue to increase its share of the search market, on the contrary it would decline.

    One of the reasons why Google currently dominates the search market is that the Google search engine, or search box, is carried by a multitude of websites, many in conjunction with the Google adsense.

    Many times when I'm searching for information at a website, and I did not find exactly what I'm looking for, I tend to search again using the search box on the web page. And most of the search boxes I'm seeing is a Google search box. Just how many Yahoo, or MSN, search boxes have we seen on the multitude of websites out there?

    Many will argue that Google's search algorithm is superior, than say Yahoo, which accounts for Google's popularity. I don't know if that were true, or not, but this argument reminds me of the old Betamax vs. VHS war.

    Sony's Betamax was perceived to be superior, and had smaller footprint, than the VHS but the VHS format became more popular because it was widely adopted by tape player manufacturers when Sony refused to licensee its technology to others. Consumers were seeing VHS machines everywhere but very few Betamax players. So the VHS machines outsold the Betamax by a very wide margin.

    Having said that, part of Google's popularity is that we are mostly seeing Google search boxes out there. But if we see less of the Google search boxes in websites, the more likely we would use the default search engine in our browsers - it's simply a matter of convenience.

    And here lies the big problem: Microsoft dominates the PC operating system, including the browser market with its Internet Explorer. Microsoft can rename the combined MSN-Yahoo search engine as the new IE Search and make it the default search engine in IE, claiming that IE Search is just but a natural extension of the IE browser functionality. (Didn't Microsoft claimed before that the IE was a natural extension of the windows operating system?)

    And it could be worse for Google. With Microsoft dominating the search market, with the combination of MSN and Yahoo, what would prevent Microsoft from "tweaking" its algorithm in a subtle way so that websites carrying the Google Adsense and Google search box would appear further down in search result listings? It would hit Google where it hurts most - its pocketbook.

    Google hitting 90% of the search market? I don't so.
    Mar 7, 2008. 03:10 PM | Likes Like |Link to Comment
  • Will Merger Inspire Yahoo!/Microsoft? [View article]
    The proposed acquisition of Yahoo by Microsoft will be good for Microsoft, and for Yahoo shareholders, but will be bad for the rest of us - Google included.

    While it is true that Google dominates the search market, Microsoft, on the other hand, dominates the PC operating system. After Microsoft annihilated Netscape Navigator, it claimed that its Internet Explorer (IE) is a natural extension of its windows operating system. If Microsoft acquired Yahoo, what would prevent it from renaming the new MSN-Yahoo search engine the new IE search, and from claiming that it is a natural extension of its IE brower? Would future issues of IE come with a default IE search engine? What would happen to those who would prefer to use Google? Ah, yes, they could always go to Google.Com

    The way to compete with Google is to hit it where it hurts most - its pocketbook. Already there is some suspicion that Microsoft might be screening its search engine result where websites with Google Adsense and Google search box might be showing farther down in MSN search results. For more on this, please read:

    A new MSN-Yahoo search engine will be bad not only for Google but for the rest of us. It should raise anti-trust concern.

    Mar 6, 2008. 12:40 AM | Likes Like |Link to Comment
  • Is Microsoft Screening Its Search Results? [View article]
    What is intriguing about all these is that I noticed the disappearance of my sites in MSN only in recent months. And not long after, Google hit a wall on its Adsense and Microsoft make a bid to acquire Yahoo. Coincidence? Sounds like a perfect storm to me.
    Feb 28, 2008. 09:44 PM | Likes Like |Link to Comment
  • Is Microsoft Screening Its Search Results? [View article]
    In today's world where there are thousands of websites containing information on a certain topic, it is almost a certainty that there would be several that would have the same degree of relevancy to a word being searched.

    Say, if I searched for the word WXYZ and there were ten results with the same 90% relevancy, and for some reason two of those slipped out of the list, would I notice? No. Would I still get what I was searching for? Yes, because there were still eight others with the same degree of relevancy. And most likely, I would not need all eight of them anyway - half would probably serve my purpose. So, who would notice if any subtle screening were going on?

    Feb 28, 2008. 04:02 PM | Likes Like |Link to Comment
  • Is Microsoft Screening Its Search Results? [View article]
    What I wrote in my original article is that

    "One thing immediately caught my attention - none of the results returned by MSN involved websites carrying Google search and AdSense. There were a few websites listed that carry the ads (but without the Google search box) that were listed farther below in the search results."

    OK, let us examine JGHoward's website. His website carries Adsense but not the Google search box so based on my comment his website could still show in the MSN search engine but farther down the line.

    I searched for the keywords MEDIA DESIGN AND PRODUCTION which is the exact title page of his home page so this should rank very high on the search results.

    In Yahoo his website was ranked 7th, on Google it was ranked 34th, but on MSN it was ranked 79th.

    I keep the printout of my test search if anyone interested to see.

    Feb 28, 2008. 02:17 PM | Likes Like |Link to Comment
  • Is Microsoft Screening Its Search Results? [View article]
    As a follow up to my article above, I just did a log analysis on one of my websites for this month of February and here is a summary of the results:

    The total number of visitors is 35,063 (1,252 daily average)coming from 18,314 unique IP address. The visitors coming from search engine referrals are as follows:

    Google - 16,135
    Yahoo - 7,360
    MSN - 0 (zero)
    Ask Jeeves - 148
    AOL - 11

    Lycos, Netscape, Altavista, Search.Com, Mamma, Excite, AllTheWeb has each less than 10 referrals.

    Why zero referral from MSN? If any web publisher would like to compare log results please email me at

    Feb 27, 2008. 04:21 PM | Likes Like |Link to Comment