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View Spencer Grimes' Comments
Apple TV Will Revolutionize Content Delivery And Advertising
The author paints a pleasant picture for his (and AAPL's) preferred method of viewing high-quality video from "cable" networks, but he exhibits a fundamental misunderstanding of the pay television ecosystem. Barring a massive regulatory overhaul of the industry, which is unforeseeable, cable networks are contractually prohibited from selling linear programming to over-the-top (
) providers by the lucrative agreements that are in place with cable and satellite providers. The author is correct that consumers will be able to customize their "channel" lineups and perhaps view live ESPN and CNN apps on their TVs, iPads and laptops that may feel a la carte, but they will be required via strict authentication to be paying customers of a bundle of programming from the cable and satellite providers that the author dreams of bypassing.
May 23, 2012. 06:17 PM
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