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Skechers: An Options Play For 21% Profit In 6 Months
I was looking closely at SKX because of the compelling valuation in terms of price to book. The one thing that keeps me out of the stock is that I never see anybody wearing Sketchers. I have visited their stores often when evaluating it as an investment. The Times Square store had lot's of people, but nobody seemed to be buying anything. They had a lot of very nice looking shoes, but the Skechers "S" on leather boots looked ridiculous.
I think SKX could be a great investment if they could just re-brand themselves. The name is really lame and kids past the age of 11 start to feel embarrassed about wearing them.
I want to get on the next conference call and tell mgmt to come up with a cooler logo.
Jan 13 05:46 PM
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