My name is Steven Borovay and I have been investing in stocks for over 36 years. I am a CFP(R), licensed since 1988. I was a CFO/Financial principal (series 7, 24 and 27) of a retail brokerage firm, at one time a R.I.A. (Registered Investment Advisor) and worked as a Sr. Financial Analyst for TransAmerica prior to its takeover by Aegon. I tend to heavily invest in one stock as my greatest successes have been taking large positions in certain stocks. Currently all my efforts are focused on WWE and with that comes the risk of gaining or losing credibility with the SA reader. My approach is top down with an emphasis on potential long term growth drivers that come about by fundamental changes in how a company is doing business. I try to envision metrics that have yet to be created. In WWE's case the Network model they have developed is a one-of-a-kind product that's difficult to evaluate as there is no public case history to analyse the success or failure of what the Company has done with the creation of the Network.