Steven Towns

Toyota Dominates Japan’s Domestic Auto Market -- Market Share Ranking (TM, NSANY, HMC, DCX)

Thanks for your comment. The global push by Toyota is amazing. Apparently Toyota now has its eyes set on India, also with a 2010 target date; in this case for achieving mass production of so-called "affordable" autos. It's getting easier to see how the BRIC economies will be key to future growth and profitability for auto manufacturers.

I wonder how long Suzuki will be able to hold onto its leading market share in India. In fact, I believe a major Japanese auto will take an equity stake in Suzuki in the near-term. It only makes sense given the trend towards smaller, more fuel efficient cars. I am not sure "hybrid" is as good of a solution as "compact" is. And that is exactly what Suzuki's competitive advantage is.