STLPlace

E-House Holdings IPO Offers Investors Risks, Rewards

I don't think this will be the next HMIN, due to couple reasons:

1) EJ derives main revenue from new home sales, in a booming market like this, the developers don't need EJ to help them to sell; on the other hand, if market takes a turn, that won't help EJ either.

2) Competition is heating up. It does not take too much money to start a broker business.

I also listed more details in my own blog:

www.stlplace.com/2007/.../

That being said, short term, the stock could go up, note I am not an expert on predicting short term trend.