Teen Retail: Sell in May, and Go Far, Far Away [View article]
TWB mentioned from shoppers weren't buying unless they had a discount. Guess ANF finally woke up that the typical consumer is now so used to getting a discount that they just expect it regardless of whether the price is market up or not. Its no longer a matter of having the most desireable product and brand, you've got to play the discount gimmick.
Teen Retail: Sell in May, and Go Far, Far Away [View article]