Seeking Alpha
  • Stone Fox Capital
    That whole margin theory on $AAPL is so backwards. What matters is the total margin # not the %.
    2/7/13
    Reply (3)
    • Austin Craig: What is the difference b/t a margin # and a %?
      2/7/13
    • Stone Fox Capital: sell an iPhone for $300 and a 20% margin it will still add $60 to margins. The % might decline but the total $$$ goes up.
      2/7/13
    • Stone Fox Capital: market focuses too much on total margin %. The key will be margin based on product line. Will it increase the bottom line?
      2/7/13
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