Sutida is the CEO of Ebeling Heffernan in Asia, socialite and philanthropist. She has earned a reputation in Asia as one of the most influential women to know in Thailand. Sutida is a key participant in determining business strategy and vision. She is responsible for all of the global business operations including sales, product marketing, product and distribution across the three major customer groups of audience, advertisers and publishers. Sutida was instrumental in developing the company's property business. Sutida continues to share responsibility for day-to-day operationsacrosss Asia.