Tad Gage

A Radical Solution for U.S. Automakers

On Nov 12 07:12 AM IXLR8 wrote:

> I kept waiting for the punch line, and it never came.
>
> Truly a "Kumbaya" article.
>
> Maybe, the author could write another one about how to end child
> abuse or how to end world hunger. No details, just good feelings....

Good point, but it would require a 500 page business plan to lay out the entire game plan. And that would also require access to they key executives at the Big Three. If you could arrange that, I would be willing to tackle it for a relatively modest consulting fee. What specifics would you be looking for? World hunger and child abuse are challenging issues. However, a business plan for auto makers based on ROIC is much easier. If a company can offer a cost-effective alternative fuel vehicle that you can take on a 1,000 mile road trip, or fuel up at your local gas station, it will sell bigtime. It has to be convenient and cost-effective. Americans would get behind that, I am quite sure. We are all capitalists. A fraction of the population would support higher cost alternative energy transportation, but if people were offered a cost-comparable alternative, I believe they would jump on it.