The Masked Trader's  Instablog

There are many, many reasons why Zynga is a strong buy at these levels. If you are a bear or a bull, this information is worth taking a look at:

• Zyngas has huge potential in the online gambling realm. Key states such as Nevada and New Jersey have recently legalized online gambling, and others will soon follow after them. Zynga has confirmed that they are going in that direction.

• The company can either partner up with a casino or large gambling company, and offer large bets, or can target a much larger market by creating the option of putting 10 cent to a few dollar worth bets on games or hands in poker. At this time it seems as if the company is going with the latter option, but nothing is set in stone.

• In my opinion the second option is the better one. Zynga has 310 Million + active users. If they incorporate gambling this figure could double. But that is besides the point. If these users on average gambled just ONE dollar a month, this would be an increase of over 3.7 Billion Dollars a year. Zyngas cash will triple. Imagine if on average they gambled 1 dollar a week. I can confidently say that if this is executed correctly this can become a multibillion dollar a year revenue source.

• Zynga is expanding further into Europe. Its user base will continue to grow because of this. In addition they are currently working on gambling games there. This can be viewed as an experimental phase for the idea. I would suspect that results should be released shortly.

• There is no limit that I can really imagine regarding the growth of this company if the entry into this field is successful. Not to mention, with hundreds of millions of users and a mountain-sized cash pile, Zynga is an extremely attractive takeover target.

• Now, 60-70 percent of Zynga's current stock price is just accounted for by its cash. What about its real estate? It's patents? It's technology? It's user base? What about the potential from online gambling? Recent acquisitions and partnerships such as acquisition of OMGPOP or partnership with Synacor(there are many more. )? Increased revenue from ad sources(imagine how many visitors the site/ app will have with gambling being featured)? This is just the tip of the iceberg…

• Zynga is cutting any measure of wasteful spending, and has recently closed unnecessary offices and fired subpar employees. This should result in less costs, and is a great sign. The company can now focus its resources on developing its primary, best, divisions.

• Zynga is expanding its gaming arsenal with even better games. Games such as "What's The Phrase" have recently been released, and it seems as though they will be a hit. (I can personally say that this new game is extremely addicting and fun) Try it out.

Now lets look at the charts:

• Znga has fallen fast from around 15 a share, and then from ten, in just a number of months. In this way it is completely oversold technically, and should consolidate in the upward direction. Any company that has fallen this much, this fast, deserves to be looked at.

• The stock has barely any resistance between $3.80 and $6, so that may lead to a smooth ride up when it crosses $3.80 with some volume and momentum.

• The stock has spent a number of weeks in the 3.30-3.70 area, which means it has most likely found support here. The fact that it has remained at these levels confirms that its recent ride up is not just a short term jump, but is solidified. The fact that it has stayed at these levels is actually a very good, "healthy" sign for the stock.

• If you look at the 1 month or 6 month chart you can see a cup and handle formation. If you look at the 1 year chart you can see what seems to be the bottom of a cup and handle. If this formation is complete, it will bring the price up to at least $15.

• Overall sentiment towards Zynga is finally turning positive, and as more and more people realize its potential and worth, it will skyrocket. As this company shows more and more strength, higher price targets and buy ratings will emerge. These will surely give a nice pop to the stock price. Michael Pachter of Wedbush has rated it with a $17 price target.

I hesitate to put a price target on this one because there's no telling how high it can go with online gambling potential, but if I had to, I would say :

-$6 within 1-2 months

-$10-15 within 6-7 months.

- It could increase tenfold in a year or two with online gambling.

Disclosure: I am long ZNGA.

Additional disclosure: through call options. I may initiate another position in the following weeks. Remember to do your own research before making any final decisions.