Apple and Dell Business PC Purchases Limp Towards the New Year [View article]
Is it just me, or do the facts in the article not match the headline?
I can see the misery ahead for Dell - that's plainly spelled out and with today's restructuring announcement it's going to get worse.
However, the article doesn't paint a bad picture for Apple at all. In fact, considering that this is a market that Apple does not target, most of the news is neutral at worst for Apple and two points (employee choice of computers and satisfaction rankings) are positive.
I understand the strategy. Putting anything about Apple in a headline probably increases clicks (and comments) by 200%.
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Is it just me, or do the facts in the article not match the headline?
Dec 31 14:07 pm
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All Comments by Timeline Strategy Consulting »Apple and Dell Business PC Purchases Limp Towards the New Year [View article]
I can see the misery ahead for Dell - that's plainly spelled out and with today's restructuring announcement it's going to get worse.
However, the article doesn't paint a bad picture for Apple at all. In fact, considering that this is a market that Apple does not target, most of the news is neutral at worst for Apple and two points (employee choice of computers and satisfaction rankings) are positive.
I understand the strategy. Putting anything about Apple in a headline probably increases clicks (and comments) by 200%.