Timeline Strategy Consulting

Electronic Arts on Mobile Phones

Au contraire my silly fellow jackdee!

Have you ever attempted to browse with a RIM or Nokia phone? Have you browsed with an iPhone? The answer is clear, and the market has responded.

They do track the RIM and Nokia operating systems, but the browsing experience is so poor that they show little growth after years of existence. To be clear, they lump them into an 'Other' OS category, which can be seen in detail if one breaks out browsers by version. Below is the link for that.

The bottom line: Symbian, which is Nokia's operating system that has been dominant for a decade on mobile phones, has 0.04% share, or 1/12 the browsing share that iPhone does. Yes, one can get on the internet quickly to find a phone number or something essential, but it's not the same as the iPhone.

These numbers, despite your silly claims, have no bias because it is an independent tracking service. They are real, just like the dominance that Apple is exhibiting. Is it any wonder why every phone maker wants an 'iPhone killer'?

marketshare.hitslink.c...

Electronic Arts on Mobile Phones

If the iPhones's web share is any indication, I think that the potential growth for games is a heck of a lot more than mid-20 percent.

In January, iPhone accounted for a 0.48% web share, meaning that it accounted for 1 of every 208 page views on the entire internet. Let me say that again. A device, after 20 months of existence, accounts for 1 of every 208 page views on the entire internet. Reference link below.

And, for what it's worth, iPod Touch, which is the same device from an app and gaming perspective, garnered 0.11% web share. That means that the two combined for 1 of every 169 page views on the internet.

EA may be underestimating the demand of mobile devices because they haven't exactly managed new products and product launches well recently, and they are in big danger of being disrupted from much smaller companies that are mainly - or only - focused on iPhone game development. To the extent that they can transfer existing games to the iPhone platform, that will help them in the interim, but I hope for their sake they are giving iPhone the attention it deserves.

marketshare.hitslink.c...