Travis Johnson

Google Continues to Gain Search Traffic Share

Incredible -- and the strategy of advertising heavily offline (especially TV) to drive new searchers to your site, as is being tried by Microsoft and Ask (and Yahoo in the past, though I don't know that they do it now), continues to seem like an expensive exercise in self-aggrandizement. I can't believe how many Ask.com ads I see on TV now, I'm very curious to see if that helps them at all to take share -- or at least keep up with the growth in the market -- in the months ahead. To think, Google built this dominance without spending a dime to advertise (OK, that's an exaggeration, but a small one).