Turley Muller

New XM SkyDock Offers Sirius Investors Nice Profit Margin

That's 50 million devices, not 40 million---- 30M iPhones + 20M iPod touches

Sirius XM's Game Changer About to Rock

Most people "I know" who bought a new vehicle with sat radio and didn't renew or eventually cancelled. Myself included. I am not saying that people don't love it, there are die hard fans. For some, it's an awesome service that they love. But, that's not the majority. They majority of subs have canceled.

when you factor in that there have been over 30M gross subs, almost half have deactivated. More than half cancel after the trial, thus the sub growth is inflated since more than half don't convert. If it weren't for the trials/promotions and OEM support there would be very little growth.

I am not bashing the company, just giving my opinion and analysis. I think SIRI needs to try to extract more revenue from their heavy users, ones that love sat radio because they are obviously willing to pay a lot more because they perceive substantial value in SIRI offerings. The iPhone app and dock are good strategies to accomplish that.


On Aug 20 04:40 PM drevil6406 wrote:

> turley muller,
> I do not know who you work for...but you could not be more wrong.
> Define ....most people...Do you mean most people who have never heard
> the service? If so I agree....because they are clueless as to what
> it is. However, I can tell you from personal experience...that anyone
> who I know that has ever listened to SIRIUS XM either in my car or
> at my house...has become a sub,and I don't think you can make a comment
> like that when they have over 18,000,000 subscribers...that's not
> nobody!

Sirius XM's Game Changer About to Rock

I doubt this will help SIRI very much. Truth is, most people don't care/don't like sat radio. It's just not for them. SIRI has only been able to gain subs by bundling radios/services into new car sales. But, almost all those subs cancel service when the first year expires. There are more subs deactivating than are signing-up. If SIRI didn't bundle its service with auto manufacturers and rental agencies, then there would be hardly any sub growth. And, all those subs end up leaving anyway. SIRI is a niche product/service that only appeals to a small portion of consumers. Integrating with the iPhone makes the service better for regular SIRI listeners, but won't help recruit new users. It may help current users renew, instead of letting the service expire, but it just means they have to spend more money for the add-ons. Almost everyone I know has, or rather had SIRI, and didn't care for it at all. Didn't meet expectations. I hear complaints about commercials when folks were under the impression there were none. The music content is poor, it's all the songs you never heard of from the artists everyone has heard of.... and those same songs play over and over, AND on multiple stations.

One or two like it for Stern or other niche content, but the other 90% feel it sucks for the money. iPhone users I know use Pandora and other streaming apps. Sat radio is novelty, not for the masses, and internet radio feeds will supplant potential sat radio subscriptions